Creative Direction + Artwork Design for Martin Khan single “Plenty Palava” (2023)
Martin khan is a Cameroonian born, Cape Town based musician signed to Vth Season
In crafting this creative direction, The aim was to seamlessly marry the essence and theme of the song, using visual imagery to accentuate the vibrant and warm qualities it possesses. The harmony of subtle background hues, striking typography, and thoughtful colour choices collectively embodies the song in a visually captivating manner.
During the sketching and typography creation phase, the focus was on developing versatile type that could effortlessly adapt to various platforms and touchpoints where the music and visuals would be encountered. This became a truly rewarding moment in the creative process.
Martin khan is a Cameroonian born, Cape Town based musician signed to Vth Season
In crafting this creative direction, The aim was to seamlessly marry the essence and theme of the song, using visual imagery to accentuate the vibrant and warm qualities it possesses. The harmony of subtle background hues, striking typography, and thoughtful colour choices collectively embodies the song in a visually captivating manner.
During the sketching and typography creation phase, the focus was on developing versatile type that could effortlessly adapt to various platforms and touchpoints where the music and visuals would be encountered. This became a truly rewarding moment in the creative process.
